{"product_id":"industrial-marketing-strategy-paperback","title":"Industrial Marketing Strategy Paperback","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStore Name: Online Store\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eProduct Condition: Good As New\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCondition: Nil\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eExpiry date: Nil\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWarranty date: Nil\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBook Type: Business \u0026amp; Computing\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eProduct Description\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eDevelop customer-focused, market-driven strategies for today'scompetitive marketplace. . .\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIndustrial Marketing Strategy\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWidely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e* The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation and targeting, andpositioning\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e* Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e* Guidelines for implementing the value proposition throughdistribution and marketing communications\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e* The role of marketing in the broader context of business andcorporate-level strategic planning\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e* Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling\u003c\/span\u003e\u003c\/p\u003e","brand":"FREDERICK E. WEBSTER","offers":[{"title":"Default Title","offer_id":45850250346543,"sku":"xrp1787249200185","price":1.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/9222\/2767\/files\/industrial-marketing-strategy-paperback_1.jpg?v=1787249208","url":"https:\/\/poshcartstore.shop\/products\/industrial-marketing-strategy-paperback","provider":"My Store","version":"1.0","type":"link"}